And why you need one for your business?

Websites are digital property which you own on the Internet. It is your digital storefront where visitors can visit, get information about your business, make contact with you and ultimately buy your products and services.

Whilst social media platforms can be a useful addition to your online business presence, it is a bad idea to use these are your main online platform. A change in the terms and conditions of these platforms could devastate your business overnight. A website is your digital property and in your full control 24/7

Why it is important

Web design is one of the most important aspects of your online presence.  When your audience visits your website, it gives them their first impression of your business. Most will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

An unappealing or outdated website will immediately give a negative impression of your business. If visitors don’t find your website appealing,  you’ll miss out on leads because they’ll leave your page and look elsewhere.

Web design impacts how your audience perceives your brand. The impression you make can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.

This could be the most important reason to invest in quality web design. A website might be packed with information, but can visitors actually find what they’re looking for? Most visitors will judge your website within seconds of arriving on it

A quality website should be clean, well-organized and easy to navigate. Your website should motivate the visitor to do business with you. Most customers use a variety of devices to view websites so it is extremely important that your site is responsive. It needs to be visually appealing and functional on all platforms

Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. If your on-page SEO fundamentals are not competent, you’ll be fighting an uphill battle for visibility from the start

At the most basic level, it's best to invest in some level of web design because your competitors are most likely already doing it. If your site looks shoddy and amateur, and a direct competitor’s site looks professional and trustworthy, potential customers will choose your competitor